18 Visions Design becomes Leafkey Verified
Posted on 25. Apr, 2010 by admin.
18 Visions Design was recently screened and has become a Leafkey Verified Eco-Expert in web development and consulting.
LeafKey.com takes out the guess work and offers Leafkey Verified Eco-Experts, to unite green professionals in the built world - All under One Sustainable Roof. Experts attentive to the built world can have one or many accreditations, affiliations, certifications, designations or licenses.
• Please visit LeafKey.com to learn more
• Learn more about 18 Visions Design Green Certifications
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Twitter rolls out ad program
Posted on 15. Apr, 2010 by admin.
Twitter has unveiled its much-anticipated monetization plan, an advertising program it is calling Promoted Tweets. The ads are rolling out in Twitter search results pages, appearing when users search for keywords that marketers have bought to link to their ads.
Promoted Tweets allows marketers the opportunity to keep their messages from getting lost in the flow of real-time conversation on Twitter. Advertisers participating in the first phase of the program include Starbucks, Best Buy, Red Bull, Bravo, Sony Pictures and Virgin America, and they are being charged on a cost-per-thousand basis to start the program.
Eventually, Twitter COO Costolo said, Promoted Tweets will be included in regular tweet streams, depending on their relevance to users. Twitter will measure each ad’s “resonance” based on how users react to the messages, and will remove any post that does not achieve a certain resonance score. Advertisers will not have to pay for posts that no longer appear as Promoted Tweets.
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U.S. Paper Recycling Rates Hit New High
Posted on 29. Mar, 2010 by admin.
NEW YORK, NY — Paper recovery and recycling continues to grow more rapidly than even industry experts can predict, continuing a trend we’ve reported in our State of Green Business report for the past three years.
The American Forest & Paper Association (AF&PA), an industry association that tracks paper use, released its 2009 figures for paper recovery and recycling, and found that a record-high 63.4 percent of the paper consumed in the U.S. was recovered last year for recycling.
The achievement marks the continuation of big leaps in the percentage of paper recovered, even as the overall amount of paper used declines. By surpassing 60 percent recovery, the AF&PA has surpassed its goal three years early.
“Recycling is one of America’s great environmental success stories and the paper industry is proud of our ongoing leadership role in this arena,” AF&PA President and CEO Donna Harman said in a statement. “Today’s announcement is a testament to the work of the industry and the commitment of millions of Americans who recycle at home, school and work on a daily basis.”
The early achievement of the recovery goal is another ongoing trend in paper recovery. As we wrote in the State of Green Business report this year:
Read the entire article at GreenBiz.com
