In with Green Packaging, Out with Convenience
Posted on 12. Jun, 2009 by admin in Green Printing
NEW YORK, N.Y. — Food producers, take note: Forget the easy-to-prepare foods and give consumers items made with fresh ingredients and encased in environmentally friendly packaging.
A new Ipsos Marketing study suggests consumers may be more willing to ditch convenient packaging for greener packaging, while the food itself should include fresh ingredients and deliver health benefits.
Green food packaging has landed in the headlines in recent weeks. Marks & Spencer said in its latest corporate social responsibility report that it reduced food packaging 18 percent and uses salad containers made from recycled PET bottles.
Meanwhile, DuPont honored several companies for innovative food packaging with a green hue in late May. Whole Foods, for example, was touted for its use of Sealed Air’s Renew-A-Pak compostable bakeware made from 100 percent renewable content, while Healthy Choice frozen food trays contain 40 percent post-consumer recycled PET plastic. Bertolli’s microwavable pasta sauce pouches use 70 percent less materials compared to standard glass jars.
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