Has the Economy Helped or Hurt the Growth of Green?
Posted on 07. Feb, 2010 by admin in Green Business
OAKLAND, CA — The Great Recession and the fledgling recovery from it have been the big stories in the business world for the last year, but a new report from GreenBiz.com shines a light on how the economy has shaped the environmental impact of business operations.
The third annual State of Green Business report, published today, explores in-depth the data behind the growth of green business, to find out whether and how companies are moving the needle toward sustainability.
“The good news is that green business didn’t go away during this recession,” GreenBiz.com executive editor Joel Makower said during a press conference this morning. “What makes this recession notable over recessions from the last 20 years, other than the scale of it, is that the green business professionals were not the first ones to be thrown overboard.”
This trend shows that business leaders are taking the environmental performance of their firms as seriously as the economic performance. In a survey of more than 2,700 members of the GreenBiz Intelligence Panel, about 80 percent of the respondents said that their companies would spend the same or more money on environment, health and safety as they did in the last year.
The report, launched today as a precursor to two State of Green Business Forums — one happening in San Francisco on Thursday, Feb. 4, and one happening in Chicago on Tuesday, Feb. 9 — shows that environmental improvements and innovations became a means of surviving lean times, and being more competitive once things rebound.
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