Archive for 'Marketing'
Facebook as Important as Facetime
Posted on 29. Nov, 2010 by admin.
Uncertain at first, and still somewhat reluctant overall, small businesses are increasingly implementing social media into their marketing strategies. A recent survey conducted by Constant Contact revealed that 63 percent of nearly 1,500 small business owners cited Facebook as an important element of their activities during the fall, while more than 30 percent said the same about Twitter. Those numbers were up from 50.5 percent and 25.6 percent, respectively, when the survey was last conducted in March 2010.
The Fall 2010 survey also showed modest increases in more traditional small business marketing strategies such as email marketing, event marketing and online surveys, while direct mail, telephone conversations and in-person interactions all saw modest declines.
In fact, 62 percent of the respondents stated that a Facebook presence is now as important to their small businesses as face-to-face interactions with consumers.
While 2010 was a difficult year for small businesses, most respondents have high hopes for 2011. More than 50 percent of those surveyed have reduced their operating expenses in 2010: 39.7 percent have reduced their travel and entertainment budgets, and 39.4 percent have reduced their marketing expenditures. Nearly 75 percent expect their businesses to grow in the next year.
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Online Spending Up, Patience Down
Posted on 11. Oct, 2010 by admin.
Consumers are spending more time online shopping than ever before, and spending more money, too. That, according to a survey from Tealeaf Technology (an analytics provider) and conducted by Harris Interactive, of 2,104 U.S. consumers.
The survey found that consumers shop online an average of 3.4 times per month (up from 3.1 times per month in 2009) and that 16 percent of consumers shop online four or five times per month, up from 14 percent last year. What might be most impressive is that just 29 percent of consumers shop online once per month - last year 37 percent shopped online just once a month. Maybe this is three different ways to say the same thing, but the message is clear: online shopping continues to grow as consumers become more comfortable with the practice.
There’s more good news: shoppers spend an average of $123.20 per transaction. That’s up from $101.60 in 2009 - a 21 percent increase, even during a continued economic lull. Whether that means people are spending more money or just shifting their spend online, it doesn’t really matter. As long as they are spending online.
One other important note from the study shows that, while spending more time and money online, consumers are becoming less willing to endure delays while shopping. Just 18 percent of consumers will try to complete a transaction again after a failed first attempt, down from 23 percent who said the same last year.
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7 Great Social Media Optimization Tips
Posted on 02. Aug, 2010 by admin.
These days, as more and more consumers are logging onto sites like Facebook and Twitter, it has become increasingly important to incorporate social media into your website and marketing plan. However, not many companies and brands are aware of how to use social media tools correctly. The following tips are designed not only to provide you with ideas about how to bring social media to your website, but also to optimize the effectiveness of your site’s social features.
At the #140conf in Tel Aviv last month, Dror Ceder of Wibiya, the web’s most popular social toolbar, spoke about how to bring social media and the real time web to your website. In his talk, Dror emphasized the importance of incorporating social media and the real time web into your website. By bringing social media to your website you not only provide your visitors with more ways to engage with and share your content, but you also keep your visitors on your site for more time. Based on Dror’s talk, and some research of our own, we’ve put together a list of 7 ways that you can optimize your website with social media, making the experience better not only for your visitors, but for the future and wellbeing of your company.
• Source: Social Times
• Learn more about 18 Visions Design Social Media Services
