Archive for 'Green Tech'
Apple Announces iPad - Highs and Lows
Posted on 01. Feb, 2010 by admin.
Steve Jobs repeatedly talked about the iPad as a “third category of products” (between smartphones and computers) throughout his presentation of the new Apple tablet, iPad. He talked about netbooks, saying, “the problem is that netbooks aren’t better than anything!”
Essentially, Jobs argues that netbooks bring nothing new to the table.
That might be true, but neither does the iPad. Essentially, the iPad is a really big iPod Touch. It measures .5 inches thick, has a 9.7 inch display and weighs in at 1.5 pounds.
Highs
Like everything Apple, the user interface is slick, seamless and fluid. During the demonstration, the e-reader (dubbed iBooks, of course) looks like a step way above the Kindle - books are in color and videos can play right inside the book pages. Same goes for newspapers. That was demonstrated by viewing The New York Times - an interesting choice, as NYT announced they will start to charge for content. Coincidence?
Considerable time during the presentation was spent on an some unlikely flagship apps - iWork. All of the standard features were present with document creation, spreadsheets, data import, etc. Impressively, each iWork app is priced at just $9.99. That’s nice, if you want to work in the insulated world of iWork. Of course, you could always navigate over to Google Docs instead.
Video, of course, is second-to-none on the iPad, as is the gaming experience.
iPhone apps will run on the iPad (or at least most of them) but there will also be standalone iPad apps - a potential boon to developers, who can now get started with a SDK for the iPad.
Data plans start at $14.99 for 250 MB per month or $29.99 for unlimited data, with no contracts. And, all 3G models are unlocked.
Pricing. Many people are going to get really excited that the iPad is available for just $499. However, that’s a version with WiFi only, and just 16GB of storage. To get 3G (and what’s the point of this thing without a fast connection), you’re looking at a minimum of $629. Want to treat this thing like a working computer and not just a browsing device? You’ll need more storage … 64GB for $829. A full price breakdown can be found below.
The iPad is a beautiful, intuitive, convenient way to surf the Web. What’s more, the iPad naturally will have some amazing apps. iPhone apps will run on the iPad (or at least, most of them) but there will also be standalone iPad apps - a potential boon to developers, who can now get started with a SDK for the iPad. But the integration (or lack thereof) of all these killer apps might also be the iPad’s biggest downfall.
Lows
Astoundingly, there was no mention of multitasking with apps and browsing with the iPad - one of the biggest complaints users have with the iPhone. Does this mean I can’t stream music while reading the morning New York Times that I just paid for?
No Flash. Just like another iPhone shortcoming, the iPad has problems with Flash.
AT&T. Yep, the iPad is tied to AT&T - yet another iPhone shortcoming. It’s one thing to drop a phone call or not be able to get the latest sports scores while traveling. What happens when you’re trying to get some real work done and you lose your connection? The whole beautiful interface is next to useless until AT&T bulks up their 3G coverage.
There’s no camera. Wouldn’t it be nice to iChat with your friend in Itasca about the iBook you just read on your new iPad?
There’s no denying that this device is cool. But “magical” as Jobs suggests? In the end, it looks like the iPad is really just a large iPod Touch - look no further than the price as your first clue. But it does have a bigger keyboard. Which is nice.
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Host an eco-friendly Super Bowl Party
Posted on 24. Jan, 2010 by admin.
Downplay the décor. All eyes will be on the game, so cut back on decorations. “Stay away from the ‘Super Bowl XLIV’ stuff,” says Fineliving.com’s Alexis Mersel. Use centerpieces of fresh fruit or flowers. Or hang strings of miniature LED lights in your team’s colors, says Jeffrey Davis, senior editor of the blog “Fun Times Guide to Living Green.”
Go organic and local. Serve beer from your local microbrewery. It’s a great conversation piece, Mersel says. Help guests make healthier choices by serving some vegetarian “junk food,” such as meat-free chili or vegan cookies.
Avoid paper products. Use real dishes, glassware and utensils. Put recycling bins in obvious places. “Do a little homework to find out what you can and cannot recycle,” Davis says. Try Earth911.com for tips. Ask guests to bring containers from home for leftovers, or find a homeless shelter or soup kitchen that accepts food donations.
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BlackBerry Still Dominates Smartphone Market
Posted on 09. Jan, 2010 by admin.
A recent report by ComScore shows that, while the iPhone gets all the press, BlackBerry remains the smartphone leader. December data shows that BlackBerry commands 40 percent market share, compared to iPhone’s 25 percent. And that number does not appear that it will change in the near future. In a survey, ComScore found that shoppers of smartphones will be purchasing more BlackBerrys (51 percent) than iPhones (20 percent). At the bottom of the pack is T-Mobile’s MyTouch (5 percent), Palm Pre (2 percent) and Palm Centro (1 percent).
For Web professionals, this is something worth noting. iPhones are slick, but the raw numbers show that the “pedestrian” BlackBerry is much more widely used. This has plenty to do with the number of businesses and employees using BlackBerrys. That means when planning your mobile strategy for 2010, don’t get hung up on the iPhone. Make sure your mobile marketing is aimed across all available mobile devices and that your campaigns will render on every screen, not just the iPhone. For example, perhaps a big-budget app for the iPhone can wait, instead focusing on mobile campaigns like SMS coupons or something as simple as email geared toward reading on a mobile device. After all, the smartphone (and BlackBerry’s dominance) is still centered around communication and connectivity.
The coming release of Google’s phone should make these numbers even more interesting later in 2010. ComScore reports that 17 percent of consumers plan to buy an Android-supported smartphone in the next three months. With the abundance of devices capable of running Android, this is furtner proof that the iPhone should not be the sole, or even majority focus of mobile marketing.
In light of all of this is a very interesting bit of information for mobile Web developers. iPhone users and Android users interact with mobile media at a stronger clip (94 and 92 percent, respectively) than average smartphone users, including BlackBerry (80 percent).
This is going to be a big year for mobile. Keep an eye out for data like this to ensure you are aiming at the largest possible target.
Source: Website Magazine
