Archive for 'Green Tech'
Putting Green IT to Work
Posted on 17. May, 2010 by admin.
Editor’s note: This is an excerpt from a new book, Green IT for Sustainable Business Practice, by Mark O’Neill; the excerpt originally appeared on BusinessGreen, and is reprinted with permission.]
An appropriate mantra for any organization committed to green IT should be “Reduce, Reuse, Recycle.” Organisations should use the green IT program as an ideal opportunity to reduce the amount of legacy IT equipment that is currently installed on their infrastructure.
Replacement of older PCs with energy efficient (Gold EPEAT rating) PCs should be considered, and if this is not financially or logistically viable at least replace any old CRT terminals that are still in use with far more efficient LCD models.
In recent tests, the average energy usage of a traditional 20-inch CRT VGA monitor was sixty three percent higher than a 20-inch wide-screen LCD monitor. Another option for organizations may be to upgrade from a cold cathode fluorescent lamp (CCFL) to a light-emitting diode (LED).
Another consideration for organizations is to reduce the number of PCs that exist on their infrastructure by ensuring they only provide one PC per user. In fact, many organizations are implementing PC sharing schemes to reduce the PC estate to less than one PC per user. This initiative is becoming more viable and accepted especially as modern workforces nowadays tend to be more fluid than static and job-sharing schemes become more popular.
Away from the workplace, users are already used to sharing PCs, for example when visiting libraries and internet cafes. It is essential of course that security issues are identified and addressed. Whenever an individual uses a computer, its cookies, browser history and other settings save the information that has been accessed. It is therefore essential that all the files and settings are deleted once the user logs off, and before the next user accesses the machine. To ensure the user’s data and files are kept safe a robust password and data access process needs to be implemented.
Read more: http://www.greenbiz.com/blog/2010/05/05/putting-green-it-work-sustainable-business-practices#ixzz0oC2aSKC1
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Online Video the Best Form of Advertising
Posted on 10. May, 2010 by admin.
Video is the fastest-growing online advertising format with estimates of about a 40-percent growth rate through 2010. And the marketers that have taken part in its growth are resoundingly satisfied, according to a recent study from video ad network BrightRoll.
More than 50 percent of the agency executives who participated in the study indicated that online video was the most effective form of advertising, and 83 percent said they were getting more value for their video advertising spend in early 2010 than the previous year. A whopping 94 percent revealed plans for spending more on online video ad campaigns this year than in 2009.
Another sign of video advertising’s maturation in 2010 is the more than 60 percent of respondents that said behavioral targeting increased the performance of their campaigns. The targeting capabilities of video ads were cited as the biggest concern among agency execs in 2009. The biggest concern revealed in this year’s study was maintaining credibility with video ads, with executives saying that videos that start automatically were the biggest detractor.
Source: Web Site Magazine
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Green Surprises at Apple’s Shareholder Meeting
Posted on 26. Feb, 2010 by admin.
Who would have thought that one of the world’s hottest, richest companies would spend about a third of its annual meeting discussing sustainability, melting glaciers and the finer points of reporting about greenhouse gas emissions? That’s what happened at today’s Apple Inc. shareholder meeting.
There were two shareholder proposals on the proxy, one of them from As You Sow, where I work, calling for the company to set greenhouse gas reduction goals and do a better job of environmental and corporate responsibility reporting in general. A second proposal, from Harrington Investments, asked the company to establish a permanent board committee on sustainability.
Normally we get our two minutes to speak and then the meeting veers back to more pressing matters such as how Apple should spent $25 billion in cash it’s sitting on. However, a politically conservative investor started off the meeting commenting that the glaciers were not melting, climate change was not real, and Board Member Al Gore had become a laughingstock. This prompted a swift rebuttal from another shareholder in support of Mr. Gore, and the company’s social and environmental performance went on to curiously pervade much of the meeting.
A question about our proposal, suggesting that the company do a better job on sustainability reporting, led CEO Steve Jobs to minimize the value of reporting, commenting that sustainability groups like to have companies generate lots of reports, make specific commitments, and schmooze at conferences.
Read the entire article at GreenerComputing.com
