Archive for 'Green Tech'
Flipboard Shows Us the Future of Content
Posted on 26. Jul, 2010 by admin.
A new iPad app was released this week that might indicate a seismic, revolutionary shift in how users perceive and consume content, as well as offer a true silver bullet for a troubled media industry scrambling for ways to generate revenue.
The Flipboard iPad app aggregates all of your chosen social media environments and displays that content in a slick, easy-to-use “personal magazine.” Every time the app is launched, your magazine will show articles, images, links and videos that your friends - and presumably you - find interesting. As said in the video demonstration below, “It always has content you care about.”
This is the future of content – personalized, engaging and valuable to consumers. It’s not to be taken lightly and will soon go far beyond social media.
Watch the short video below then continue reading as we examine why this is so important to the Web industry.
Read the entire article at Website Magazine
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Putting Green IT to Work
Posted on 17. May, 2010 by admin.
Editor’s note: This is an excerpt from a new book, Green IT for Sustainable Business Practice, by Mark O’Neill; the excerpt originally appeared on BusinessGreen, and is reprinted with permission.]
An appropriate mantra for any organization committed to green IT should be “Reduce, Reuse, Recycle.” Organisations should use the green IT program as an ideal opportunity to reduce the amount of legacy IT equipment that is currently installed on their infrastructure.
Replacement of older PCs with energy efficient (Gold EPEAT rating) PCs should be considered, and if this is not financially or logistically viable at least replace any old CRT terminals that are still in use with far more efficient LCD models.
In recent tests, the average energy usage of a traditional 20-inch CRT VGA monitor was sixty three percent higher than a 20-inch wide-screen LCD monitor. Another option for organizations may be to upgrade from a cold cathode fluorescent lamp (CCFL) to a light-emitting diode (LED).
Another consideration for organizations is to reduce the number of PCs that exist on their infrastructure by ensuring they only provide one PC per user. In fact, many organizations are implementing PC sharing schemes to reduce the PC estate to less than one PC per user. This initiative is becoming more viable and accepted especially as modern workforces nowadays tend to be more fluid than static and job-sharing schemes become more popular.
Away from the workplace, users are already used to sharing PCs, for example when visiting libraries and internet cafes. It is essential of course that security issues are identified and addressed. Whenever an individual uses a computer, its cookies, browser history and other settings save the information that has been accessed. It is therefore essential that all the files and settings are deleted once the user logs off, and before the next user accesses the machine. To ensure the user’s data and files are kept safe a robust password and data access process needs to be implemented.
Read more: http://www.greenbiz.com/blog/2010/05/05/putting-green-it-work-sustainable-business-practices#ixzz0oC2aSKC1
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Online Video the Best Form of Advertising
Posted on 10. May, 2010 by admin.
Video is the fastest-growing online advertising format with estimates of about a 40-percent growth rate through 2010. And the marketers that have taken part in its growth are resoundingly satisfied, according to a recent study from video ad network BrightRoll.
More than 50 percent of the agency executives who participated in the study indicated that online video was the most effective form of advertising, and 83 percent said they were getting more value for their video advertising spend in early 2010 than the previous year. A whopping 94 percent revealed plans for spending more on online video ad campaigns this year than in 2009.
Another sign of video advertising’s maturation in 2010 is the more than 60 percent of respondents that said behavioral targeting increased the performance of their campaigns. The targeting capabilities of video ads were cited as the biggest concern among agency execs in 2009. The biggest concern revealed in this year’s study was maintaining credibility with video ads, with executives saying that videos that start automatically were the biggest detractor.
Source: Web Site Magazine
