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Online Spending Up, Patience Down
Posted on 11. Oct, 2010 by admin.
Consumers are spending more time online shopping than ever before, and spending more money, too. That, according to a survey from Tealeaf Technology (an analytics provider) and conducted by Harris Interactive, of 2,104 U.S. consumers.
The survey found that consumers shop online an average of 3.4 times per month (up from 3.1 times per month in 2009) and that 16 percent of consumers shop online four or five times per month, up from 14 percent last year. What might be most impressive is that just 29 percent of consumers shop online once per month - last year 37 percent shopped online just once a month. Maybe this is three different ways to say the same thing, but the message is clear: online shopping continues to grow as consumers become more comfortable with the practice.
There’s more good news: shoppers spend an average of $123.20 per transaction. That’s up from $101.60 in 2009 - a 21 percent increase, even during a continued economic lull. Whether that means people are spending more money or just shifting their spend online, it doesn’t really matter. As long as they are spending online.
One other important note from the study shows that, while spending more time and money online, consumers are becoming less willing to endure delays while shopping. Just 18 percent of consumers will try to complete a transaction again after a failed first attempt, down from 23 percent who said the same last year.
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Are There Too Many Eco-Labels?
Posted on 01. Oct, 2010 by admin.
Every day, each and every one of us is faced with an overwhelming number of choices. From when we wake up in the morning until we go to bed, we make hundreds of decisions among the thousands of choices we have. Grocery stores now carry over 30,000 unique products and many big box retailers carry over 100,000. And as a society, we love choices. In fact, the United States was founded on individuals’ autonomy to choose, dating back to the Declaration of Independence.
But having so many choices isn’t always good for us. Thomas Jefferson’s declaration of our inalienable right to liberty has gotten a bit out of control. We spend a large amount of our time making irrelevant and unimportant decisions. Such complex decision making causes stress, anxiety and self-doubt.
When faced with the choice of 300 different types of cookies in the store aisle, whether I choose to buy Chips Ahoy or Oreos will have no impact on my well-being, but yet I still spend three minutes agonizing over each package.
Likewise, we face a similar conundrum with ecolabels. With over 300 ecolabels and many more being added each year, consumers and businesses have to make increasingly complex and convoluted decisions. Manufacturers must weigh many different factors when making their choice of what ecolabels to get for their products, including cost, ROI, and credibility of the label.
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7 Great Social Media Optimization Tips
Posted on 02. Aug, 2010 by admin.
These days, as more and more consumers are logging onto sites like Facebook and Twitter, it has become increasingly important to incorporate social media into your website and marketing plan. However, not many companies and brands are aware of how to use social media tools correctly. The following tips are designed not only to provide you with ideas about how to bring social media to your website, but also to optimize the effectiveness of your site’s social features.
At the #140conf in Tel Aviv last month, Dror Ceder of Wibiya, the web’s most popular social toolbar, spoke about how to bring social media and the real time web to your website. In his talk, Dror emphasized the importance of incorporating social media and the real time web into your website. By bringing social media to your website you not only provide your visitors with more ways to engage with and share your content, but you also keep your visitors on your site for more time. Based on Dror’s talk, and some research of our own, we’ve put together a list of 7 ways that you can optimize your website with social media, making the experience better not only for your visitors, but for the future and wellbeing of your company.
• Source: Social Times
• Learn more about 18 Visions Design Social Media Services
