Archive for July, 2009
Green Wineries Embrace Innovation
Posted on 27. Jul, 2009 by admin.
Consumers are discovering that going green doesn’t mean the end of the good life. On the contrary, when it comes to wines, sustainability makes them even better. Word is getting out, spurring a plethora of wines labeled “sustainable” to appear on the shelves of retailers like Whole Foods. No surprises there, since every industry these days recognizes the potential of reaching the LOHAS market.
But in terms of wine, does “sustainable” connote a commitment to greener growing practices or is it a marketing gimmick? After a cursory perusal of winegrowers’ websites, I reminded myself that a slick marketing strategy does not always equal sustainability.
What I really wanted to know was, “Are sustainable wines better than their conventional counterparts?” What better way to get to the bottom of this quandary than by approaching it as a consumer?
My husband and I love wine, but we are by no means connoisseurs. Even after buying Wine for Dummies, I still ask questions like “How do you recognize a good wine?” and “Which matters more — varietal or region?” Compounding my confusion, I now have green questions, too: “How do organic grapes improve a wine?” and “What makes a vineyard sustainable?” I was due for trip to California’s wine country for a little re-education from the experts.
Read entire article at GreenBiz.com
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How to find an eco-friendly hotel
Posted on 20. Jul, 2009 by admin.
Looking to take a greener vacation this summer?
Now, more and more hotels are taking an increasingly holistic approach to sustainability, says Brian Mullis, president of Sustainable Travel International, a non-profit organization that promotes eco-friendly travel.
Here are a couple of tips on how you can find the right hotel:
Pay attention to advertising. If a hotel is proud of its commitment to sustainability, this should be clearly stated in its marketing materials. If the quantifiable effects of a hotel’s sustainability are listed, it’s a good sign that the hotel is serious about its green goals.
Ask questions. If a hotel’s conservation efforts are not spelled out, call and ask open-ended questions, such as, “What are you doing to support sustainable development?” This is something every hotel employee should know, from management to the front-desk staff.
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Choose Green Expo choses 18VD to design web site
Posted on 14. Jul, 2009 by admin.
18 Visions Design was recently chosen to design and develop the Choose Green Expo web site. On October 17th &18th, the Frederick County Builders Association is hosting the First Annual Choose Green Expo at Frederick Community College. The Choose Green Expo will feature Green Living choices for consumers in both indoor and outdoor displays, as well as seminars and children’s activities.
“We are very excited about being chosen to design the Choose Green Expo web site” says Jason Feaga, Principal of 18 Visions Design.” As a green business ourselves, this project has special meaning. This site is going to have such a positive influence on the community and we are thankful to be involved from its inception.”
The Choose Green Expo web site will feature latest news updates, green advocate articles, community news, sponsorship opportunities and much more. The site is scheduled to launch in August.
• Check the Choose Green Expo web site progress
• Follow the Choose Green Expo on Twitter
• Visit the Choose Green Expo channel on You Tube
